Poptastic

Poptastic was a concept created by a team of 5 advertising students at San Jose State University. The goal was to create a comprehensive brand and advertising campaign from scratch. Through developing a logo, core messaging, online presence, timeline of events, and budget, our team learned to consider the difficulties that come with launching a new store. Acting as Creative Director in our team, I collaborated with our graphic designers to develop consistent marketing materials to match our brand's message.

View our pitch deck below for a closer look at Poptastic.