STARBUCKS MOCK MOTHER'S DAY CAMPAIGN
Starbucks does not currently have a Mother's Day campaign, and we believe this is a missed opportunity for the company. In our mock campaign, we created the Diamond Rewards Card, which is similar to the existing Gold Rewards Card. This will come as a set with both the regular sized card and a diamond-shaped keychain card for ease of access. In addition to our new Diamonds Rewards Card, we envisioned having a Diamond Tumbler, and a special "Pink Drink" BOGO promotion as part of our Mother's Day Campaign.
This campaign would be beneficial to Starbucks, as it encourages current loyal customers to buy the cards for their moms (or their motherly figures) and promote its rewards program enrollment. This will also increase Starbucks' company image with a community give-back program where 15% of proceeds made from the Diamond Rewards Card campaign will be donated to Single Parent Advocate, a non-profit organization.
We want our mothers to be constantly reminded of the love they give, and in turn recieve from those around them, hence our phrase, "loved, loving, and lovable".
